Classic Passion [(a+b)…

(11 customer reviews)


After thousands of hours behind the lens, and with hundreds of hours photographic teaching experience, renowned photographer Johnathan Andrews has developed the Theory of Applied Photographic Inspiration (APIS) – aka #theoryofAPIS.
“The theory is a formula for reasoning which could be applied to creative photographic imagery that requires planning and inspiration to be successfully executed” Johnathan says. “The theory is a fairly simple hybrid mathematical calculation. It can be used in the application process …..”

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After thousands of hours behind the lens, and with hundreds of hours photographic teaching experience, renowned photographer Johnathan Andrews has developed the Theory of Applied Photographic Inspiration (APIS) – aka #theoryofAPIS.
“The theory is a formula for reasoning which could be applied to creative photographic imagery that requires planning and inspiration to be successfully executed” Johnathan says. “The theory is a fairly simple hybrid mathematical calculation. It can be used in the application process of any creative discipline.  Although APIS is in the beta phase, I believe that in sharing the principles of the theory at this early stage, photographers will perceive the pre-production creative photographic process in a different light, and the theory will contribute to an alternative understanding – and even stimulate photographic innovation.”
Prior to conceiving the theory, Johnathan spent years carefully studying a selected number of elements applicable to the pre-production processes. These processes are vital to the creation of expressive photography, and the resulting images. The key is to capture images of a high standard, but equally, to be able to “capture the essence” of what is in the creative mind of the photographer or any creative professional. “The theory promises the practitioner, a fresh and deliberate creative stimulus driven by passion for photography and visual expression. The AIPS theory could even help create the energy to conceive and capture the very essence of the finest images the world will ever see” says Johnathan.
Classic Passion [(a+b)…  deals with the first segment of the APIS calculation, and is the initial offering of the Theory of APIS series of books.
Discover how the theory comes to life, as Johnathan links it to music!
Classic Passion [(a+b)… features a special photographic tribute to the Johannesburg International Mozart Festival (JIMF), to honour the devotion and dedication of Richard Cock and Florian Uhlig who have been hosting one of the finest annual music festivals in South Africa.


Book Specifications

  • 52 Interior pages
  • Size: A3 / 420mm x 297mm
  • Glossy hard cover
  • Full colour interior
  • Perfect bound
  • ISBN-13: 978-0-620-69188-8

11 reviews for Classic Passion [(a+b)…

  1. Malindi Strydom

    Classic Passion is an innovative and captivating new take on what creative photography is and how to create inspirational images filled with emotion. The author has created, what he calls the APIS theory, a mathematical calculation which, when applied, enables the photographer to capture these awe-inspiring images. The calculation includes the elements music and emotion, allowing the photographer to express their emotions in a photographic medium.

    Andrews explains how much of an influence classical music has had on his work, in particular, Richard Cock and Florian Unlig. A large section of the book is dedicated to the people who are locally involved in the classical music industry and the Johannesburg International Mozart Festival, alongside beautiful photos of them in action.

    Classic Passion offers an enlightening new look at the art of photography and classical music and illustrates the simple and inspirational way of combining the two mediums. All in all a great read with some remarkable images.

  2. Marinus Gubitz

    Classic Passion [(a+b)… #theoryofAPIS, created by Johnathan Andrews, has an element in there for every aspiring individual. By providing the audience with a platform which is both simplistic, and creative, it allows us to see the connection between music and photography in a different light. It contains two diverse blends of art, and these blend together in order to create a visual representation of the artist’s emotions, memories, feelings, ‘imaginative state of mind’, passion and energy.

    The book starts off with a quote from The Merchant of Venice, capturing the over-all essence provided by the collection within – it basically says that a man without music, is a man not worthy of trust. Even when you are not too educated on the specifics of photography with regards to shutter speed, aperture and ISO, the other elements provided, allows any subject to find his or her specific meaning and influence. Whether you are a photographer, writer, painter, musician, or film maker, it is believed that there is something in there for everyone.

    I have never really been interested in math, in fact, I would like to extend this statement by adding that I have never had the urge to learn from an equation – I passed matric mathematics by luck and with little interest. But, the #theoryofAPIS has had an unexpected impact on my personal belief with regards to equations, and using them to get an artistic result worth capturing. For the first time in my life, a single equation has allowed me to see something else. Being able to imagine a photographic moment with no limits, driven by a hybrid mathematical calculation, the art of creation may be on the verge of change, a very innovative change – a change that is long overdue.

    Classic Passion [(a+b)… #theoryofAPIS by Johnathan Andrews: A single theory, in its beta phase, daringly entering the minds of countless individuals. Whether their response is going to be supportive or critical, it has to be said that it is impossible to deny the brilliance found in this inventive approach.

  3. Marise Mishan

    I read your book from cover to cover and thoroughly enjoyed it. It definitely whetted my appetite for classical music which I listen to from time-to-time but wouldn’t consider myself a loyal fan. I think the festival has so much potential and if you can get more involved in the mater classes I think that would add a whole new dimension to it.

    On the Theory of APIS I have to say I am still not 100% sure on what its purpose is. Am I correct in thinking it is a tool to help photographers find inspiration for the creative process? If so, I completely agree with music being the gateway to creative inspiration – as I mentioned, when I choreograph, I cannot begin without hearing the music first.

    I think people will benefit from some examples of how a+b were used to create a certain image. Maybe your students could do this as an assignment and the resultant images could be a part of the next book or your next exhibition? It’s like at a fashion show, the designer often explains his/her inspiration behind the collection and only once you have heard it, do the clothes make sense.

  4. Ewald Cloete

    “Classic Passion [(a+b)…” is a masterpiece written by award winning Photographer, Johnathan Andrews. The book explains Johnathan’s theory that inspiration is made up of a few different aspects, Part emotion, part music and part imagination to name a few.

    The book focuses on how the theory is applied on ones creative process and how it helps you to create better end results when the theory is applied. It’s a tool every photographer can have in his/her arsenal, and it is bound to make your creative flow again and help you get inspiration from places that you would never have expected to get inspiration from.

    Johnathan’s love for classical music has inspired him to take award winning photos while applying the theory on his own creative process, and in conjunction with the Johannesburg International Mozart Festival (JIMF) created the book as a way to give back to the music that has inspired him for many, many years. When asked where his passion for classical music comes from, you can hear the passion in his voice and answers with the following: “The first time – in my teens – when I heard Luchiano Pavarotti sing a piece called Nessundorma, classical music grabbed my attention and my love affair with it gradually began. At that stage I had never experienced something as powerful as that voice, that emotion and that passion. Since then, the power and depth of expression that I found in classical music developed into a definitive part of my current-day creative photographic process – especially when it comes to conceiving bespoke themes.”

    The book, as written by Johnathan, focuses on some of the people who has made the festival possible ever since it started in 2006. Richard Cock and Florian Uhlig are the starting members of the festival, and have turned the festival into what it is today, 10 years later. The festival as it is today, was started in 2009 when the festival first introduced international composers and artists, and is one of the leading festivals in South Africa. The festival also helps nurture the talent of up and coming South African classical artists by giving them the chance to showcase their talents at the festival.

  5. Tabeth Ushendibaba

    Art is in many forms, from spoken art to illustrated art. Many aspects inspire this, and Johnathan found his inspiration and a formula.

    Something unusual? Yes. A mathematical formula for taking photos, it’s something not even I ever thought of formulating. For many it may just be a simple thought process, and even happens unconsciously. As I read this book I came to realize being fully conscious of how you work towards producing your photograph will drastically give good reward. Yes, many of the work in any form of art are emotion driven, but the way Johnathan Andrews produces his photos is unique. A different story can go with each photo, if one would be asked to write a piece with each photograph.

    Paging on to the music festival part of the book-it was a good connection. Why? For a person who may have never experience the power of voice or music rather may see it here. The power of music, driven in a visual, a photograph. It’s rare to see that executed well. In his book Johnathan states that the photograph illustrating the poem he wrote may come later when the time is right, I’d want to bet that it will a powerful image and it will be with the write subject, props and all. I figure this is the key to Johnathan’s success; there are very few ‘creatives’ in the boat with him at this moment.

    Personally it is an honor to have had a sneak peek at his book, and his works to come. Yes, every photographer, filmmaker has their way of doing things but there is something that makes us unique. I’m sure everyone who goes through “Creating Passion” will notice something different, and not just the Theory of APIS but also the ultimate uniqueness Johnathan Andrews is bringing into the world of photography.

  6. Karam Ezzideen

    From renowned photographer and documentary filmmaker Johnathan Andrews, “Classic Passion [(a + b)…” is the latest edition in which he articulates how to create profound and unique photographic images using several systematic processes.

    He discusses how he gained inspiration to capture the essence of the photographs and I quote, “part emotion, part music, part imagination, the use of pain as a powerful tool, the enchantment of love. All of these are used in accumulation for enhanced creativity”. This is purely aesthetic on a creative level.

    It is through his love for classical music in which he gradually reveals his inspiration for photography. Shifting from pure style to mathematical procedure, this is where he creates The Theory of APIS (Applied Photographic Inspiration), a new concept which will be tested and elaborated more on in the future.

    APIS, according to Johnathan Andrews, is about a “state of emotional arousal, which is achieved through ’emotions’, ‘music’, ‘memories’ and ‘thoughts of pain and love’.” So not only are these elements his inspiration, but they grew to something more in terms of exploration of technique.

    Whilst the book is filled with very new and interesting ideas behind photography, the concepts and processes are not intimidating to get through and written in a clear and concise manner. I read the entire book in one sitting in less than an hour and I found not just the ideas stimulating and fresh, but the photographs taken by Johnathan Andrews were well shot and thought provoking on an aesthetics and creative level.

    On a creative and emotional and physical sense, I found that the book itself is very well structured and a lot of thought has been put into its making. A great balance between theory and practical applications, after reading it entirely, I wanted to grab a camera and start shooting away.

    In conclusion, I gained a lot of knowledge and insight to the workings of a creative genius. I have read several photography books in my lifetime, but none as unique or fresh as Johnathan Andrews’ systems of capturing the essence. Just bare in mind that according to his formula (a + b), in other words (music + emotion) is not the ultimate creative solution, but a stepping point for creating the profound image. Each image tells a different story, but the system remains the same in terms of creativity and mathematical formulas. A book I would read again and again for referential purposes.

  7. Xara Callan

    The book is the first installment in a series by Andrews about his #theoryofAPIS or ‘Theory of Applied Photographic Inspiration’ which is a mathematical equation created by the Author – detailing a number of mentioned elements once forged together, resulting in an inspired image. Although the use of these elements on their own, or in some combination, as inspiration is not entirely new, the idea that these can be packaged mathematically, is quite extraordinary.

    APIS is about a state of emotional arousal achieved through the combination of emotion, music, memories and thoughts of Pain & Love which result in an imaginative state of mind. Later resulting in a highly inspired photograph (or piece of art). According to Andrews, “The key is to capture images of a high standard, but equally to be able to “capture the essence” of what is in the creative mind of the photographer…”

    The book also includes a section focused on the Johannesburg International Mozart Festival which has, since its inception in 2006 expanded in leaps and bounds, starting out as a 3 day event with just a few recitals to becoming a 10 day festival reeling in some of the biggest names in International Classical music. Also included are some photographs of the participants of the festival as its organisers Richard Cock and Florian Uhlig.

    Overall, Classic Passion is a good read for any creative, and will surely broaden one’s horizons and perspectives with regard to inspiration from music and in general. The theory itself sets Andrews’ worlds apart in all spheres of creative knowledge.

  8. Brandon Mhlanga

    A ground breaking insight is unveiled to the world of photography by renowned photographer Johnathan Andrews. He has created the Theory of Applied Photographic Inspiration (#TheoryOfAPIS), an advancing development for capturing creative photography that can be applied to a multitude of photographic challenges.

    Classic Passion, one a few publications of the theory to be released shares the first part of this hybrid mathematical calculation [(a+b)… which dictates the coming together of music and emotion in the creative photographic process. As this book is mainly focused on the first of the theory, we get an insight into the mind of the author who shares his inspirations and a brief biography into his passion and personal achievements.

    This book itself begins with an inspirational quote that suggests that a man with no music in himself is not trustworthy. This sets the tone of the book as a challenge to photographers and artists alike to engage with this first part of the #TheoryOfAPIS, utilizing music to generate emotion and thoughts to apply into ones photography.

    An introduction into the theory follows including a summary on applying the theory and a key to its calculation; describing the entire concept and how it came to development. The introduction Is very brief by informative, leaving the curious reader wanting more, but the only aspect of the theory explained in detail in this publication is the first part of the calculation: [(a+b)… Music + Emotion.

    The title of this publication most notably comes from the depth of experience classical music has offered to Jonathan Andrews to assist in developing the theory. In the praise of the roles played in inspiring the theory to life, events such as the Johannesburg International Mozart Festival and Orchestral conductors Richard Cock and Florian Uhlig have been featured in a #TheoryOfAPIS inspired photographic tribute to praise their monumental contributions to classical music… which involved in the first part of the calculation.

    Overall the #TheoryOfAPIS is targeted for application in photography, but with this Jonathan Andrews is showing that there is a great potential to this theory for artists alike … beyond photography. This is a must read for any photographer and artist looking to inspire and be inspired and overcome any photographic challenge.

  9. Yokim Pillay

    Classic Passion is, in my opinion, a powerful tool for any photographer, or any artist.

    To me, there’s nothing more powerful than having an insight into someone’s process in how they express their artistic self.

    What I like most about my time reading the book, is that the concept & formula itself is so fluid, and so dynamic,
    it allows the most freedom in which you can find your own groove to make your work your own.

    Another thing that draws me further into practicing what I’ve read is the idea that we are all different entities who have lived our own experiences which can result in such unique works,
    despite living in the same space as each other.

    Classical music has played a fairly substantial part in my life, and seeing that influence of the genre having an effect in another being’s world and getting a taste of another person’s passion for the
    same thing makes reading the book an even more enjoyable experience.

    While I do not know many classical composers, it’s a great opportunity for people who are
    looking to venture into the world of classical music to make the jump. The book makes this very leap so, so much more accessible.

    Classic Passion to me, is a quintessential weapon to a creative mind’s arsenal.

  10. Michaela Jacobsen

    Classic passion is part on of a series of works focusing on Johnathan Andrews’ hybrid mathematical calculation – the theory of applied photographic inspiration (APIS) Which makes use of factors such as emotion, imagination and location to capture the perfect image

    Classic passion zones in on the first part of this calculation –music and emotion
    Whilst the first half of the publication is dedicated to the explanation of the theory of APIS and applying it to photography, the second half entices the senses with a series of photographs captured by the author. Extensive work with the Johannesburg International Mozart Festival and a strong love of classical music which fuels endless amounts of inspiration, have amalgamated into magnificent images of well known names in classical music which perfectly capture the zeal of both the musicians and the author

    A stunning collaboration of creativity, skill and logic, classic passion is a must have for anybody with a love of photography, music and most of all elegance, leaving the reader informed, inspired and moved by the emotion which all artist devotedly pour into their work

  11. Paige Lambert

    Classic Passion is a beautiful collaboration of gorgeous breathtaking photography and pure genius.
    This novel is not only filled with photographs that leave you bewildered but also with an algorithm that showcases the true essence of capturing beauty at its purest.
    It will leave readers stars truck and ready to go out there and explore the brilliance of APIS.

    A truly inspirational book!

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