After thousands of hours behind the lens, and with hundreds of hours photographic teaching experience, renowned photographer Johnathan Andrews has developed the Theory of Applied Photographic Inspiration (APIS) – aka #theoryofAPIS.
“The theory is a formula for reasoning which could be applied to creative photographic imagery that requires planning and inspiration to be successfully executed” Johnathan says. “The theory is a fairly simple hybrid mathematical calculation. It can be used in the application process of any creative discipline. Although APIS is in the beta phase, I believe that in sharing the principles of the theory at this early stage, photographers will perceive the pre-production creative photographic process in a different light, and the theory will contribute to an alternative understanding – and even stimulate photographic innovation.”
Prior to conceiving the theory, Johnathan spent years carefully studying a selected number of elements applicable to the pre-production processes. These processes are vital to the creation of expressive photography, and the resulting images. The key is to capture images of a high standard, but equally, to be able to “capture the essence” of what is in the creative mind of the photographer or any creative professional. “The theory promises the practitioner, a fresh and deliberate creative stimulus driven by passion for photography and visual expression. The AIPS theory could even help create the energy to conceive and capture the very essence of the finest images the world will ever see” says Johnathan.
Classic Passion [(a+b)… deals with the first segment of the APIS calculation, and is the initial offering of the Theory of APIS series of books.
Discover how the theory comes to life, as Johnathan links it to music!
Classic Passion [(a+b)… features a special photographic tribute to the Johannesburg International Mozart Festival (JIMF), to honour the devotion and dedication of Richard Cock and Florian Uhlig who have been hosting one of the finest annual music festivals in South Africa.
- 52 Interior pages
- Size: A3 / 420mm x 297mm
- Glossy hard cover
- Full colour interior
- Perfect bound
- ISBN-13: 978-0-620-69188-8